Send bulk SMS as a simple and inexpensive marketing weapon which will keep your customers happy.
- Depending on the volume, the cost of an SMS will cost as little 25c to 42c a message, making this a cost-effective marketing tool. Cents add up to Rands and Rands in turn add up to thousands.
- Value added by SMS provides a perfect platform for targeted communication, but should be used with a strategy in place.
- In today’s world bulk SMS messages should be targeted rather than broadcast.
- SMS is a personal way of communicating, which grabs your attention immediately; it is also quite invasive, therefore target your market with care as SMS’s could be annoying and bear no relevance or value.
- It is a good idea to give people an opportunity to be asked first and then be given a chance to opt out if they so wish.
- It is advisable to examine contexts in which an SMS adds value to business processes such as reports and updates for anything from car repairs, updates on the progress of telephone line repairs, etc.
- It is annoying to be kept in the dark; therefore progress reports make a huge difference to consumers.
Here are a couple of marketing tips to bear in mind
- Start off with a marketing strategy
- Compile a benefits list
- Be passionate about your campaign
- Involve your community
- Following up is all-important
- Research your customer base and put a needs analysis together
- Online marketing is important
- Designate a marketer for assistance
- Customer is king
The same tactics will not work for every entrepreneur, so pick what is right for your company. The key to your marketing strategy is to select the weapons that will work for you, that are applicable to your markets and customers and one that you can afford mentally and financially. You cannot do it all. Start off with something that is both easy and effective; send bulk SMS and then combine a strategy with other weapons that will work for your business.
At The Heart of Your Business You Will Find Modern Business Tools
With a combination of exceptional design with the very latest technology, you will have the competitive edge.
Invest in leading IT and technology solutions that will make your business perform faster, be more productive and will be perfectly geared for growth.
Every business could benefit from affordable, reliable internet services. Corporates benefit from high performance wireless broadband.
• IBurst SA is a majority black-owned telecommunications company that efficiently supplies wireless internet access, mainly to the major cities in SA.
• iBurst was borne in 2005, and is a 100% owned subsidiary of Wireless Business Solutions and holds the license for SA iBurst Internet Technology with iBurst being the exclusive service provider.
• The technology is also available in other parts of the world.
Small and medium sized establishments have a trend towards growing and flourishing when their telecoms communication is good.
High presentation of wireless broadband technology seems to be the solution to the growth of South Africa’s monetary development.
What services and products does iBurst offer?
• iBurst offers products and services for corporates, medium and small enterprises and also for residential use.
• They offer wireless internet services.
• Also offered are voice services for both business and residential consumers.
• Hardware and bundles are also available to the consumer.
• There are numerous add-ons available for consumers.
• iBurst to iBurst calls are free.
Efficient and effective; using iBurst offers a complete high-performance service that is affordable and reliable.
Advantages of Going Wireless
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The Advantages of Going Wireless Are Plentiful.
Good Reasons to Go Wireless:
• High speed access.
• Time is no longer wasted waiting for the internet.
• This is constructive as more work can be done.
• More leisure time is also available if your internet access is faster.
• Access is available wherever the user needs it.
• No more having to find access or waiting to find a place where there is connectivity.
• There is a feature that allows multiple re-use of the same range; thus giving exceptional capacity.
• This means that the consumer will have all the bandwidth required without being slowed down by multiple users.
• Safe, secure and immediate access to the internet and corporate services wherever and whenever this is required.
• The service is compatible to all laptops PC’s, and PDA’s.
• No upgrading is required.
• No extra devices are needed.
• Installation is simple and fast and will not interfere with existing programmes.
• Data is encrypted for added security.
• All activities, such as banking are safe and secure.
If you are not convinced to go wireless after reading the above reasons explaining all the plus-factors, then you and your company will surely be missing out.
Keeping Your Business Connected
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Consumers Continue To Benefit From Cutting-Edge Technology
Nashua Communications is the sole provider of Siemens Enterprise Communications Technology and Panasonic Telecommunication’s equipment in SA, and it includes network infrastructure, voice, and security solutions by making use of unifying an organisations communications and applications.
Creating value that will enhance communications with a range of products, solutions and services is of paramount importance.
Effective communications, both internally and externally, is most certainly one of the key elements of running any business or enterprise successfully, with improved communication resulting in efficiency.
Remember that communication is Key
• Nashua Communications, using Siemens Unified Technology improves communication within an organisation.
• Unified Communications improves the link between employees.
• UC improves the service that is on offer for clients and customers.
• Sales people are now reachable wherever they are.
• In order to assist customers, customers’ services have immediate access to information for this task.
• Corporate communications will be drastically improved.
• Customers will have their call answered immediately, and will be connected to the pertinent person at once.
• UC helps reduce call abandonment through Open Scape Contact Centre business communications solutions.
Nashua Communications will ensure that you are kept connected at all times.
SMS (Short Messaging Service) is one of the dominant mediums of communication in today’s mobile connected world. As such it is through SMS Marketing that the perfect method to ensure a call to action, which appeals directly to the customer, is produced. With the correct targeting system of knowing your target market it is little wonder the companies of all sizes use this effective marketing strategy.
The term direct marketing was defined and named in 1967 by a man by the name of Lester Wunderman. He was the creator of the loyalty marketing system, magazine subscription card and the toll free 1-800 number, the forerunner to the SMS marketing system.
Direct marketing via SMS Marketing is considered one of the most effective ways to accurately track responses to an advertising campaign. Based on the responses to the SMS marketing campaign versus the amount of sms’ sent out, a marketer can then definitively determine on a percentile basis how effective the campaign was. This is vital in tailoring your marketing strategy to the demographs, economic status and region in which you wish to increase business.
One of the main challenges when it comes to the effective use of SMS Marketing is the spam filter. As with email marketing, whereby the abuse of the sms marketing system forced laws to be enforced to ensure users were not bombarded with messages. It is from this that the use of opt-in and opt-out system was developed. This in itself provides yet another method to carefully gauge the general response to any online product or service being advertised.
It is through SMS marketing that any business can effectively manage their advertising campaigns by detailing in which area of the population they should concentrated their marketing efforts.
Use TouchBase Pro today to begin your SMS Marketing strategy and target who want, effectively.
Evaluating whether a free web hosting service or a paid hosting service will work better for you is a very important and valid decision for the prospective consumer looking for a hosting service. Each service, paid web hosting or free, has options that may or may not fit into what you or your business is looking for.
With a paid web hosting site you can more easily be able to tailor the amount of disk space for your hosting service. They are also able to provide a lot more in the way of available data transfer for your hosting needs. Some even come with a more flexible plan for ads placement if that is something that is of value to your or your business. This too, puts you in more control as to what ads are included on your website. But the lure of having the ability to have your own domain name is worth paying to some individuals and companies that are looking for the perfect hosting site. These are only a few of the benefits of a paid hosting site, the specific benefits will vary from site to site and fee.
With a free web hosting site you have varying degrees of flexibility for your site. You will need to evaluate your needs carefully, to see if these sites can work with what you’re looking for. Some may give you the right to a domain name (a memorable name for your website making it easily remembered or found), but the most often scenario is that they will require you to use a sub domain under their primary hosting name. You will receive limited disk space, limited data transfer and the ability, in some free hosting services, to display ads. But some will have strict rules about running CGI (a program for accepting and returning data)
All about gold coins
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SEARCH ENGINE MARKETING
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SEARCH ENGINE MARKETING
Search engine marketing (SEM), is a form of internet marketing that promotes websites by increasing their
visibility in search engine result pages as opposed to Search engine optimization (SEO) which “optimizes”
website content by incorporating specific keywords or links associated with the website. SEM is the more
comprehensive discipline that incorporates SEO. SEM includes both paid Search results (Adwords) and
organic search results (SEO).
North American advertisers spent US$13.5 billion on SEM in 2008. Not surprisingly SEM
grew much faster than traditional advertising and other online marketing channels in 2006. Another part of SEM is Social Media Marketing (SMM) which involves utilizing the social media to influence consumers about a company’s products.
In order to optimize your SEM, it is suggested that these tools are used:
1. Keyword research and analysis –ensure the site can be indexed in the search engines. Find the most relevant key terms and phrases for the site and its products and use them in a way that will generate traffic.
2. Saturation – illustrate how much presence a website has on search engines with the number of pages of the
site that are indexed and popularity – how many times the site is linked to by other sites.
3. Back end tools that range from simple traffic counters to tools that work with log files
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SEO
Most web designers don’t even consider SEO services or internet marketing when designing a website. They
worry about how the website looks and don’t focus on how they are going to get people looking for their
products. Today SEO marketing is a key factor in one’s planning and strategy. But beware – there is no such
thing as instant gratification when it comes to SEO services – in fact it can be a very long process. However it is definitely worth the time and effort.
If you need to get first page listings for any chosen keyword on all the major search engines and totally dominate Google, Yahoo and MSN – you need SEO. Th online space is growing more competitive and the search engines are getting more selective as to who gets the top spots in their listings. So you can see why it is of vital importance that you choose an SEO partner who has a proven track record and above all else understands the value of positioning your business for long term growth.
You don’t need to be on hundreds of search engines; the truth of the matter is there is only really one – Google.
They log 2 billion searches a day which is estimated to come from about 300 million people per day. So this is
where you are going to get your traffic
Search Engine Optimization
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Search engine optimization (SEO) is the process of improving the
visibility of a website or a webpage using unpaid search results. It works
like this – the more frequently a site appears in the search results list, the
more visitors it will receive from the search engine’s users.
If you want to embark on an internet
marketing strategy, the first thing to find out what people search for and
which search engines are preferred by the targeted audience. Optimizing a
website would involve editing the content and increasing the relevance to specific keywords
The term “search engine
optimization,” was adopted by an industry of consultants who carry out these
projects on behalf of clients. Search engine optimization can be offered as a
stand-alone service or as a part of a marketing campaign. Webmasters began
optimizing sites in the mid-1990s, and all they needed to do was submit the
address of a page to the various engines which would send a spider” to
“crawl” that page and return information found on the page to be indexed.
Google says it ranks sites by using more
than 200 different signals. A variety of search engine optimization methods can increase the prominence of
a webpage within the search results, such as:
·
Cross linking
between pages of the same website to provide more links may improve its visibility.
·
Writing content
that includes a frequently used keyword to increase traffic.
·
Updating content
to keep search engines crawling back frequently
·
