• Depending on the volume, the cost of an SMS will cost as little 25c to 42c a message, making this a cost-effective marketing tool. Cents add up to Rands and Rands in turn add up to thousands.
• Value added by SMS provides a perfect platform for targeted communication, but should be used with a strategy in place.
• In today’s world bulk SMS messages should be targeted rather than broadcast.
• SMS is a personal way of communicating, which grabs your attention immediately; it is also quite invasive, therefore target your market with care as SMS’s could be annoying and bear no relevance or value.
• It is a good idea to give people an opportunity to be asked first and then be given a chance to opt out if they so wish.
• It is advisable to examine contexts in which an SMS adds value to business processes such as reports and updates for anything from car repairs, updates on the progress of telephone line repairs, etc.
• It is annoying to be kept in the dark; therefore progress reports make a huge difference to consumers.

Here are a couple of marketing tips to bear in mind

• Start off with a marketing strategy
• Compile a benefits list
• Be passionate about your campaign
• Involve your community
• Following up is all-important
• Research your customer base and put a needs analysis together
• Online marketing is important
• Designate a marketer for assistance
• Customer is king

The same tactics will not work for every entrepreneur, so pick what is right for your company. The key to your marketing strategy is to select the weapons that will work for you, that are applicable to your markets and customers and one that you can afford mentally and financially. You cannot do it all. Start off with something that is both easy and effective; send bulk SMS and then combine a strategy with other weapons that will work for your business.

There Are Many Ways To Save on Printing in The Modern Office

• Invest in the correct printer for what you need.
• Establish what you need the printer to do; whether it is for printing, scanning, copying or faxing, or a combination of all of these functions.
• Multifunction devices are the perfect tool for all these functions in one machine.
• Do not overcapitalise on a feature you could not make full use of.
• Determine what your monthly volumes would be.
• Make certain that your device can manage your workload.
• It is perhaps a good idea to spend a little more on a higher volume printer as your printing costs will be less than a lower spec printer.

Black and white or colour?

• If you do not require colour for printing, remember that black and white printing costs are lower than colour printing.
• Black and white printing does not have the same impact.
• For a professional look for brochures and pamphlets it is probably best to invest in a high-impact colour machine.

Technology at its best

• Many printers have a cost-saving feature such as Eco Print which enables you to print in a lower resolution enabling you to use less toner.
• Eco Copy Duplex Print enables you to print on both sides.
• ID Copy enables you to print two sides onto one side and saves on toner, and has the ability to adjust quality settings.

Cutting Corners is Not a Good Idea

• Too many companies think that saving on refilled cartridges will save money, but this could lead to being costly in the long run if there are toner spills and fuser failure which in turn leads to costly repairs.

Do as much research as possible on the internet prior to settling for a printer; there are many websites where you will find the perfect machine for your needs.

Consumers Continue To Benefit From Cutting-Edge Technology

Nashua Communications is the sole provider of Siemens Enterprise Communications Technology and Panasonic Telecommunication’s equipment in SA, and it includes network infrastructure, voice, and security solutions by making use of unifying an organisations communications and applications.

Creating value that will enhance communications with a range of products, solutions and services is of paramount importance.
Effective communications, both internally and externally, is most certainly one of the key elements of running any business or enterprise successfully, with improved communication resulting in efficiency.

Remember that communication is Key

• Nashua Communications, using Siemens Unified Technology improves communication within an organisation.
• Unified Communications improves the link between employees.
• UC improves the service that is on offer for clients and customers.
• Sales people are now reachable wherever they are.
• In order to assist customers, customers’ services have immediate access to information for this task.
• Corporate communications will be drastically improved.
• Customers will have their call answered immediately, and will be connected to the pertinent person at once.
• UC helps reduce call abandonment through Open Scape Contact Centre business communications solutions.

Nashua Communications will ensure that you are kept connected at all times.

The Advantages of Going Wireless Are Plentiful.

Good Reasons to Go Wireless:

• High speed access.
• Time is no longer wasted waiting for the internet.
• This is constructive as more work can be done.
• More leisure time is also available if your internet access is faster.
• Access is available wherever the user needs it.
• No more having to find access or waiting to find a place where there is connectivity.
• There is a feature that allows multiple re-use of the same range; thus giving exceptional capacity.
• This means that the consumer will have all the bandwidth required without being slowed down by multiple users.
• Safe, secure and immediate access to the internet and corporate services wherever and whenever this is required.
• The service is compatible to all laptops PC’s, and PDA’s.
• No upgrading is required.
• No extra devices are needed.
• Installation is simple and fast and will not interfere with existing programmes.
• Data is encrypted for added security.
• All activities, such as banking are safe and secure.

If you are not convinced to go wireless after reading the above reasons explaining all the plus-factors, then you and your company will surely be missing out.

At The Heart of Your Business You Will Find Modern Business Tools

With a combination of exceptional design with the very latest technology, you will have the competitive edge.

Invest in leading IT and technology solutions that will make your business perform faster, be more productive and will be perfectly geared for growth.

Every business could benefit from affordable, reliable internet services. Corporates benefit from high performance wireless broadband.

• IBurst SA is a majority black-owned telecommunications company that efficiently supplies wireless internet access, mainly to the major cities in SA.
• iBurst was borne in 2005, and is a 100% owned subsidiary of Wireless Business Solutions and holds the license for SA iBurst Internet Technology with iBurst being the exclusive service provider.
• The technology is also available in other parts of the world.

Small and medium sized establishments have a trend towards growing and flourishing when their telecoms communication is good.

High presentation of wireless broadband technology seems to be the solution to the growth of South Africa’s monetary development.

What services and products does iBurst offer?
• iBurst offers products and services for corporates, medium and small enterprises and also for residential use.
• They offer wireless internet services.
• Also offered are voice services for both business and residential consumers.
• Hardware and bundles are also available to the consumer.
• There are numerous add-ons available for consumers.
• iBurst to iBurst calls are free.

Efficient and effective; using iBurst offers a complete high-performance service that is affordable and reliable.

SMS (Short Messaging Service) is one of the dominant mediums of communication in today’s mobile connected world. As such it is through SMS Marketing that the perfect method to ensure a call to action, which appeals directly to the customer, is produced. With the correct targeting system of knowing your target market it is little wonder the companies of all sizes use this effective marketing strategy.

The term direct marketing was defined and named in 1967 by a man by the name of Lester Wunderman. He was the creator of the loyalty marketing system, magazine subscription card and the toll free 1-800 number, the forerunner to the SMS marketing system.

Direct marketing via SMS Marketing is considered one of the most effective ways to accurately track responses to an advertising campaign. Based on the responses to the SMS marketing campaign versus the amount of sms’ sent out, a marketer can then definitively determine on a percentile basis how effective the campaign was. This is vital in tailoring your marketing strategy to the demographs, economic status and region in which you wish to increase business.

One of the main challenges when it comes to the effective use of SMS Marketing is the spam filter. As with email marketing, whereby the abuse of the sms marketing system forced laws to be enforced to ensure users were not bombarded with messages. It is from this that the use of opt-in and opt-out system was developed. This in itself provides yet another method to carefully gauge the general response to any online product or service being advertised.

It is through SMS marketing that any business can effectively manage their advertising campaigns by detailing in which area of the population they should concentrated their marketing efforts.

Use TouchBase Pro today to begin your SMS Marketing strategy and target who want, effectively.

Telecommunications is probably one of the greatest budding sectors of the economy in SA.  The industry owes this rapid growth primarily due to the fact that mobile telephony and broadband connectivity is burgeoning.
With a network that consists of 99.9% digital and boasts having the newest top-of-the-range in fixed-line, wireless and satellite in communication, SA has the most industrialised telecoms network on the continent of  Africa.

Mobile Telecommunications in SA:

•    SA is a forerunner of mobile communications in the world market.
•    Since 2009, SA has no fewer than 46.4 million mobile users.
•    This figure puts SA in 26th place in the world, in terms of subscriber users.

Mobile Telecommunications Companies in SA are dominated by:

•    MTN
•    Vodacom
•    Cell C
•    Telkom, who entered the mobile telecommunications market as recently as 2010.

SA mobile companies operate internationally, too, with MTN being the forerunner. MTN has more than 100 million subscribers right across the globe, operating in over 20 countries.
Fixed-line telecommunications:

•    SA is 34th in the world when it comes to fixed line telephones.
•    SA’s fixed line telephony boasts having 4, 3 millions fixed connections.
•    Telkom has a monopoly over fixed-line telephony in SA.

Telecommunications and technology has made enormous strides in SA; if you need more on communications and telephony, then you are on the right page and have found the correct site pertaining to all information regarding communications.

Evaluating whether a free web hosting service or a paid hosting service will work better for you is a very important and valid decision for the prospective consumer looking for a hosting service.  Each service, paid web hosting or free, has options that may or may not fit into what you or your business is looking for. 

With a paid web hosting site you can more easily be able to tailor the amount of disk space for your hosting service.  They are also able to provide a lot more in the way of available data transfer for your hosting needs.  Some even come with a more flexible plan for ads placement if that is something that is of value to your or your business.  This too, puts you in more control as to what ads are included on your website.  But the lure of having the ability to have your own domain name is worth paying to some individuals and companies that are looking for the perfect hosting site.  These are only a few of the benefits of a paid hosting site, the specific benefits will vary from site to site and fee.

With a free web hosting site you have varying degrees of flexibility for your site.  You will need to evaluate your needs carefully, to see if these sites can work with what you’re looking for.  Some may give you the right to a domain name (a memorable name for your website making it easily remembered or found), but the most often scenario is that they will require you to use a sub domain under their primary hosting name.  You will receive limited disk space, limited data transfer and the ability, in some free hosting services, to display ads.  But some will have strict rules about running CGI (a program for accepting and returning data)

In order to optimize your SEM, it is suggested that these tools are used:
1. Keyword research and analysis –ensure the site can be indexed in the search engines. Find the most relevant key terms and phrases for the site and its products and use them in a way that will generate traffic.
2. Saturation – illustrate how much presence a website has on search engines with the number of pages of the
site that are indexed and popularity – how many times the site is linked to by other sites.
3. Back end tools that range from simple traffic counters to tools that work with log files